There will be understandable excitement at Guardian HQ over the change to tabloid. Here is a column from Guardian editor Katharine Viner:įor several months, a team including our exceptional creative director Alex Breuer and senior editors and designers have been discussing and refining the Guardian’s new look, as well as gathering invaluable feedback from readers.
The Guardian’s video introducing new look This The Guardian could be a newspaper anywhere with that name-and there are several! It would have made perfect sense, during a large to small format transition, to go from the new The Guardian, to the old blue, all lowercase theguardian. What I would tell my Columbia students about this logo next week: the old one had personality, attitude, and it stayed with you. The masthead has a renewed strength and confidence to represent the Guardian’s place and mission in these challenging times. In the words of editor in chief Katharine Viner: It will be interesting to see how readers react to the change.Īnd, a question in my mind, is the new Guardian attempting to use this new branding to make us see it in a new light? Now it is a double decker logo with capitalized words, black, and, surprisingly, not very contemporary. The Guardian has proved to be serious and authoritative even with its youthful blue, all lowercase logo. I particularly liked the all lower case branding, which separated The Guardian from newspapers everywhere where publishers and editors believe that lower case would render their newspaper as less serious. I tend to prefer the older logo as a more contemporary branding, and, definitely one that would have gone quite well with the new, smaller tabloid format. According to a note from the editor, the new font was a collaboration with the design experts Commercial Type, who created the original Guardian Egyptian. The Guardian has introduced a font called Guardian Headline. See below the old Guardian logo, with its deep blue background.Īnd here is the first edition of The Guardian in its new tabloid format, but also displaying new branding.Īnd here is how new brand appears on the newspaper’s website: New year, new format, new branding, I guess.
However, the color coding continues to be used to identify sections on the newspaper’s website. In the spring, the hills behind the cliffs are covered in blooming flowers.It is more than a change of format for the UK’s The Guardian.Īs I looked at the front page of the January 15 edition, the first in the new tabloid format, I realize that gone, too, is the trademark blue logo. Other fun activities include tide pooling, camping, or picnicking. A swooping cliff-side spans the length of the beach like a giant, granite Guardian and offers a number of hiking trails by dawnlight and tanning in the afternoon sun. Guardian Agate Sans G1 Bold Agate Beach, so called for the stones dotting its shoreline, attracts hundreds of rock collectors each spring and fall (summer is characterized by intermittent fog). The table also provides the name of the Guardian Angel that corresponds to each time period. If you birthday falls in any of the periods listed in the chart below, a Botswana Agate of the color listed beside the date can act as an amplifier and conduit for your Guardian Angel.
Botswana Agate is soothing to the grieving, loving to the lonely, and protector to the lost. It is a member of the family of fortification agates, cherished for their quiet, centering energy, best harnessed in mediation. Guardian Agate Sans G1 Regular Tinted in warm browns, soft grays, and gentle pinks, Botswana Agate warms the soul from the inside like a colorful cup of tea.
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